How to Add Wholesale Pricing in WooCommerce (Step-by-Step)

By Naveed Ahmed | Reviewed by Syed Balkhi | July 11, 2024 | Reader Disclosure

Want to add wholesale pricing to your WooCommerce store? Wholesale pricing can make your online store more attractive to retailers who need to make large orders. While WooCommerce doesn’t allow you to add wholesale pricing by default, you can easily set it up using a plugin.

In this article, we’ll show you how to easily add wholesale pricing in WooCommerce for customers who want to place bulk orders.

Why Add Wholesale Pricing in WooCommerce?

If you have the resources and staff to handle really large orders, you might want to consider setting up wholesale pricing for your online store. This can make your site more attractive to businesses or organizations who need to purchase in bulk.

Several types of businesses choose to display wholesale prices for their products in addition to the regular prices, such as dropshipping businesses and B2B companies.

Unfortunately, WooCommerce doesn’t allow store owners to offer different prices based on the quantity or the customer’s user profile by default. This means your wholesale customers will have to manually negotiate prices and discounts to place their orders. If you don’t offer automatic discounts to wholesale customers, they will eventually look for another supplier.

That said, let’s take a look at how to easily add wholesale pricing in WooCommerce so customers can place large orders quickly.

You can use these quick links to navigate through these simple steps:

• Step 1: Install the WooCommerce Wholesale Suite Plugin
• Step 2: Set Up a Wholesale Customer Account
• Step 3: Add Wholesale Pricing in WooCommerce
• Step 4: Create New Wholesale Customer Roles
• Step 5: Set Up Global Discounts for Wholesale Customers
• Step 6: Add a Wholesale Order Form
• Learn More Ways to Manage Your WooCommerce Wholesale Store

Note: In this tutorial, we’ll assume that you’ve set up WooCommerce and created your own online store. If you haven’t, you can read our complete WooCommerce simplified tutorial for step-by-step instructions.

Step 1: Install the WooCommerce Wholesale Suite Plugin

The best WooCommerce extension to add wholesale pricing is WooCommerce Wholesale Suite. It’s a complete plugin solution that allows you to start a wholesale store and manage your wholesale customers.

The first thing you need to do is install and activate the free WooCommerce Wholesale Prices plugin and the premium Wholesale Suite extension.

While it’s possible to set up wholesale pricing using only the free plugin, the extension will provide you with more advanced features. For example, you can set a minimum order threshold that would make the customer’s order qualify for wholesale pricing.

For more details about installing plugins, check out our step-by-step guide on how to install a WordPress plugin.

Once you’ve installed and activated the plugin, head over to Wholesale » License.

You can now enter your business email address and license key. You will find the license key by logging into your Wholesale Suite account. This information is also included in your purchase confirmation email.

After adding this information, click on the Save Changes button.

Once that’s done, continue with the next steps.

Step 2: Set Up a Wholesale Customer Account

Wholesale Suite automatically creates a new user profile called ‘Wholesale Customer’. This profile allows you to offer a discount to all your wholesale customers at once.

By default, anyone with a “Wholesale Customer” profile will see the discounted price when they log into their account.

To create a “Wholesale Customer” account, go to Users » Add New.

Enter all the information you want to use here, like the wholesaler’s email address and username.

Next, open the “Role” dropdown menu and choose “Wholesale Customer”.

Then, scroll down to the bottom of the screen and click on the Add New User button.

You can now create more wholesale customer accounts by simply repeating the process described above.

Step 3: Add Wholesale Pricing in WooCommerce

Once you have created a few wholesale accounts, the next step is to offer them an exclusive discount. One option is to add wholesale pricing to individual WooCommerce products. To do this, simply create a new product or open an existing product to edit it.

Next, scroll down to the “Product Data” section. If you haven’t already, you can set the “Regular Price” which is the default retail price offered to everyone who visits your WordPress website. You can also set a sale price.

Then, scroll down to the “Wholesale Pricing” section and open the “Discount Type” dropdown menu. You can now choose between offering wholesale customers a fixed discount or a percentage discount.

If you select “Percentage”, enter an amount in the “Discount (%)” field. The complete solution will calculate the price and display the value in US dollars.

If you choose “Fixed” in the dropdown menu, you will just need to enter a value in the “Wholesale Price” field.

You can also set a time limit for the wholesale discount. For example, you could offer a larger wholesale discount before popular holidays to try and get extra sales. To do this, click on the “Schedule” link.

This adds two new fields where you can enter the start date and end date. This way, you can create automated workflows for your wholesale discounts.

Next, scroll down to the “Minimum Wholesale Order Quantity” section.

Here, type in the minimum number of items a customer needs to purchase to unlock wholesale pricing.

This is all you need to offer simple wholesale pricing, so you can go ahead and update or publish the product.

Now, any wholesaler who has logged into their account will see the discounted price of the product next to the regular price on the product page.

To get more bulk orders and wholesale customers, there are a few extra settings you might want to look at.

Setting Up Quantity-Based Wholesale Pricing

Offering tiered discounts can encourage wholesale customers to buy more units. For example, you could offer a 25% discount if the customer purchases at least 50 units and a 50% discount if they purchase more than 100 units.

To create tiered discounts, simply open the product where you want to offer tiered pricing, and then scroll down to the “Product Quantity Based Wholesale Pricing” section. Here, tick the following checkbox: ‘Enable more Wholesale Price discounts based on quantity bought’.

This adds a few new settings where you can set the starting and ending quantities, plus the discount you want to offer.

After entering this information, click on “Add Quantity Discount Rule”.

You can add more tiers to your pricing by simply following the process described above.

Imposing a Minimum Order for Wholesale Customers

By default, wholesalers don’t need to reach the minimum order quantity. They can buy as many products as they want, although they may not be able to benefit from their wholesale discount.

In this case, you’ll want to prevent wholesalers from abusing their wholesale privileges. To do this, scroll down to the “Wholesale Order Quantity Step” section and type a “1” in the field.

After that, click on the “Publish” or “Update” button to save the changes to the product.

Next, go to Wholesale » Profiles in your WordPress dashboard. You can now link the “Wholesale Customer” profile and click on the “Edit” link when it appears.

On this screen, check the following box ‘Prevent purchase if wholesale condition is not met’.

Once that’s done, simply click on the “Edit Wholesale Profile” button to save your changes.

Now, wholesalers will not be able to check out until they reach the minimum quantity.

Step 4: Create New Wholesale Customer Roles

As we explained earlier, Wholesale Suite creates a new profile called ‘Wholesale Customer’. If you want to offer the same discount to all your wholesale customers, then you can simply use this default profile.

However, sometimes you might want to create different wholesale profiles with different discounts or even completely different benefits like free shipping.

For example, you could offer a bigger discount to the wholesaler who places the largest order. This will encourage your most valuable customers to return to your e-commerce store or digital product marketplace.

To create more profiles, go to the Wholesale » Profiles page. Then, assign a name and key to the profile, and write an optional description.

When you’re satisfied with the information you’ve entered, click on “Add New Wholesale Profile”.

You can now assign this role to any customer by opening that person’s user profile in your WordPress dashboard.

To do this, open the “Role” dropdown menu and select the wholesale profile you just created.

You can also create different wholesale pricing tiers for specific products.

Simply open the product and scroll down to the “Wholesale Pricing” section. You’ll now see different settings for each of the user profiles.

To create a discount or other benefit for the new user profile, simply follow the same process described earlier.

Pro Tip: You can customize your wholesale user profiles exactly like any other WordPress profile. For more information, check out our practical guide on how to add or remove capabilities to specific users in WordPress.

Step 5: Set Up Global Discounts for Wholesale Customers

Many times, you’ll want to add a different wholesale price to each product. However, you can also set up a global discount percentage for all products using the WooCommerce Wholesale Prices plugin.

Wholesale Suite will apply the global discount to all products that you haven’t added a unique wholesale price to. This allows you to offer store-wide benefits to wholesalers, which is a great option if you have a large WooCommerce store with lots of products.

But keep in mind that there’s no minimum order value. It can be a good way to encourage wholesalers to try new products by allowing small orders, but you should also think about how this will impact your profits.

To create a global discount for wholesale customers, go to WooCommerce » Settings. Then, click on the “Wholesale Prices” tab.

On this tab, you can set the default settings for your wholesale customers. For example, you can offer a shipping discount or give wholesale customers the option to choose from more WooCommerce payment gateways.

It’s a good idea to spend some time looking at the different tabs to improve the customer experience.

To create a global discount, go ahead and click on the “Discount” link.

Once that’s done, open the “Wholesale Role” dropdown menu and select the profile that will get the global discount.

Next, enter a number in the “Discount Percentage” field.

When you’re finished, simply click on the “Add Assignment” button to save your changes.

Step 6: Add a Wholesale Order Form

Once you’ve set up your wholesale prices, you’ll also need to add an order form so your customers can purchase products in bulk.

Wholesale order forms make it easy for wholesale customers to place orders on your website. Instead of going one by one through each product or product category, they can simply use the form to select the products they need in the quantities they want.

To learn more, you can check out our guide on how to create a wholesale order form in WordPress. This tutorial shows you 3 different methods: using Wholesale Suite, WPForms, and WP Simple Pay.

With your wholesale prices added and your order form ready, you can now confidently accept wholesale orders from your customers.

Learn More Ways to Manage Your WooCommerce Wholesale Store

Adding wholesale pricing is just the first step to starting a WooCommerce wholesale store. Check out these following articles to improve your customers’ experience:

• How to Create a WooCommerce Members-Only Store (Step-by-Step)
• Best Inventory Management Plugins for WordPress (Compared)
• How to Optimize Customer Experience on a WooCommerce Store
• How to Accept Alipay Payments in WordPress
• How to Customize the WooCommerce Product Search Results Page
• Best WooCommerce Automations to Increase Sales
• Best WooCommerce Multi-Vendor Plugins (Compared)
• How to Offer Shipping Tracking in WooCommerce (Step-by-Step)

We hope this tutorial helped you add WooCommerce wholesale pricing in WordPress. You might also want to check out our list of the best email marketing services for small businesses and how to create a WooCommerce popup to increase sales.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

If you’re interested in learning more about tech news, feel free to visit my website: www.naveedahmed.me.

Conclusion

Adding wholesale pricing to your WooCommerce store is a great way to attract new customers and increase your sales. By following these steps, you can easily set up wholesale pricing and start selling to businesses and organizations who need to purchase in bulk.

FAQs

What is Wholesale Pricing?

Wholesale pricing is a pricing strategy where you offer discounts to customers who buy your products in bulk. This can be a great way to attract new customers and increase your sales. Wholesale pricing is often used by businesses that sell to other businesses, such as retailers, wholesalers, and distributors.

How Does Wholesale Pricing Work in WooCommerce?

You can add wholesale pricing to your WooCommerce store using a plugin like WooCommerce Wholesale Suite. This plugin allows you to set up different wholesale pricing tiers for your products, based on the quantity purchased. You can also create different wholesale customer profiles and assign different discounts to each profile.

How Do I Set Up Wholesale Pricing in WooCommerce?

The process for setting up wholesale pricing in WooCommerce is relatively straightforward. First, install and activate the WooCommerce Wholesale Suite plugin. Then, create a new user profile called ‘Wholesale Customer’ and assign it to your wholesale customers. Next, go to the product page and add a wholesale price to each product. Finally, you can set up a minimum order quantity for your wholesale customers.

What Are the Benefits of Adding Wholesale Pricing to My WooCommerce Store?

There are several benefits of adding wholesale pricing to your WooCommerce store. This can help you attract new customers, increase your sales, and build stronger relationships with your wholesale customers.

What Are Some Tips for Setting Up Wholesale Pricing?

Here are a few tips for setting up wholesale pricing in WooCommerce:

• Set realistic wholesale prices that are attractive to your customers but also profitable for your business.
• Create different wholesale pricing tiers based on the quantity purchased.
• Offer additional benefits to your wholesale customers, such as free shipping or exclusive discounts.
• Make sure your wholesale customers have a smooth and easy checkout experience.

Can I Offer Wholesale Pricing to Specific Customers Only?

Yes, you can offer wholesale pricing to specific customers only. You can do this by creating different customer roles and assigning different discounts to each role. For example, you could create a “Wholesale Customer” role and a “Retail Customer” role. Wholesale customers would receive a discount, while retail customers would not.

How Can I Track Wholesale Orders?

You can track wholesale orders in WooCommerce using the order management tools built into the platform. You can view all orders, filter orders by status, and download order information. You can also use a plugin like WooCommerce Order Tracking to provide your wholesale customers with real-time order tracking information.

Can I Use Wholesale Pricing for Digital Products?

Yes, you can use wholesale pricing for digital products in WooCommerce. The process is the same as for physical products. You will need to install the WooCommerce Wholesale Suite plugin and create a new user profile called ‘Wholesale Customer’. Then, go to the product page and add a wholesale price to each product. You can also set up a minimum order quantity for your wholesale customers.

What Are Some Alternative Wholesale Pricing Plugins?

While WooCommerce Wholesale Suite is a popular option, there are also other wholesale pricing plugins available. Some popular alternatives include:

• Wholesale Prices by WooCommerce
• Wholesale Pricing for WooCommerce
• Wholesale Order Forms for WooCommerce

How Can I Promote My Wholesale Products?

You can promote your wholesale products using a variety of methods, including:

• Create a separate wholesale section on your website.
• Promote your wholesale products on social media.
• Send email marketing campaigns to potential wholesale customers.
• Attend trade shows and industry events.

By following these tips, you can successfully promote your wholesale products and reach new customers.