How Much Is My Website Worth? (REAL Value)

By Naveed Ahmed | Reviewed by Syed Balkhi | October 4, 2024 | Reader Disclosure

Knowing how much your website is worth is crucial whether you’re planning to sell it or simply tracking its growth. Buying and selling websites is big business, and understanding your website’s value empowers you to make smarter decisions.

Even if you’re not planning to sell, knowing your website’s value can be highly motivating. It shows you how far you’ve come and what your website has achieved. In over 15 years of helping WordPress users worldwide, I’ve found that understanding a website’s value helps owners stay focused on their goals. This, in turn, leads to more strategic investments.

So, the big questions are: How do we figure out how much our website is worth, and where do we start? In this article, I’ll guide you through determining your website’s real value. Plus, we’ll touch on some fundamentals of buying and selling websites.

Why Find Out Your Website’s Worth?

Buying and selling websites is one of the most popular online business ideas. Every day, thousands of people create websites to launch their businesses online. If you keep working on growing your WordPress website and business, your website’s value will increase with each passing day.

So, finding out your website’s true market value can help you achieve the following:

• Motivation: Seeing the potential market value of your website in real numbers can be a motivating tool to help you drive your online business to the next milestone.
• Strategy: You can recognize what makes a website particularly attractive to potential buyers and start working on enhancing your own website.
• Compare Offers: Maybe someone already made an offer to buy your website, and you want to see how much your website is worth in the market.
• Make a Selling Decision: Maybe you’re exploring your options and want to move on to a different project if you can get the right price for your website.

Let’s take a look at what factors influence a website’s potential value.

What Factors Affect a Website’s Value?

Here are some of the most important factors that influence a website’s value and its potential worth in the market. These are the most common elements a potential buyer considers to determine your website’s potential value. However, depending on your website’s niche and the buyer’s interest in your business, some factors may be less or more important than others.

1. Website Revenue

Website revenue refers to the amount your website has generated in the past few months. Potential buyers will look at this information to see how much money they can make by buying your website. They’ll also examine your website’s revenue sources, such as AdSense or other advertising revenue, affiliate marketing revenue, products sold in your online store, and more.

Generally, potential buyers consider websites with more than one revenue source to be more valuable. A potential buyer might also consider a website’s profits. Profit is typically calculated by subtracting operating expenses from total revenue.

Websites without revenue are typically harder to sell. However, a buyer might still be interested in the total traffic, subscribers, and other factors that could potentially bring them a good deal.

2. Traffic Analytics

Websites with higher traffic attract more interest from potential buyers and are generally considered more valuable. To get an overview of your website’s traffic analytics, you can use a plugin like MonsterInsights. It’s the best Google Analytics plugin for WordPress. It helps you collect historical traffic analytics data, which is useful for determining your website’s value.

First, you need to install and activate the MonsterInsights plugin. For more details, check out our guide on how to install a WordPress plugin. After activation, the plugin will prompt you to connect MonsterInsights to your Google Analytics account. Simply follow the on-screen instructions to complete the setup. Once connected, you can see your website’s traffic reports on the “Insights” reports page in your WordPress admin area.

However, pageviews and website visitors alone don’t guarantee a higher price for a website. Other traffic analytics also influence a website’s potential market value. For example, the geographic location of website visitors, the time spent on your website, conversion rates, and other factors can all be taken into account.

Another important factor is the type of traffic you get on your website. For example, organic traffic from search engines is considered more valuable than paid traffic that comes from ads and affiliate partners.

MonsterInsights helps you capture all this data, present it in a human-readable format, and export it as PDF files to share with potential buyers. For more information, see our guide on tracking website visitors on your WordPress website.

3. Domain Authority

Domain Authority (DA) refers to a website’s potential reputation in search engines. Websites with a higher reputation have more authority and often rank much faster than other websites. Search engines like Google generally don’t provide data like domain reputation. However, several third-party services, such as Ahrefs, Semrush, and Moz, offer their own Domain Authority checkers.

For example, let’s briefly look at how to check your Domain Authority using Semrush. Once you log in to your Semrush account, go to the “Domain Overview” section and enter your domain name. You’ll then find your Domain Authority under “Authority Score” along with the “Semrush Domain Rank” value. The higher the number, the better your Domain Authority.

Here are some basic factors these tools consider when determining your Domain Authority:

• Age of a domain name, i.e., when your domain name was first registered.
• Backlinks from third-party websites pointing to that domain name.
• Internal links pointing to different areas of a domain name.
• How often search engines crawl your website.
• The average of your search engine ranking positions (SERPs).

Building higher Domain Authority generally takes a lot of time and consistency. If you’re just starting a blog or website, focus on building your brand reputation and Domain Authority first. A good starting point is our WordPress SEO guide for beginners, which walks you through setting up your website for SEO right from day one. Other ways to improve your website’s SEO:

• Optimize your top articles for SEO
• Improve WordPress performance and speed
• Follow Google’s E-E-A-T guidelines to build authority

4. Additional Assets Accompanying Your Website

Selling a website means selling the business associated with the website, the brand’s reputation, and other digital and physical assets. All of these increase your website’s potential value in the market. For example, a typical WordPress blog might have an active email newsletter, social media profiles, a YouTube channel, a Facebook group, and more.

Let’s say you sell digital downloads. The rights to these digital downloads add value to your website. Similarly, if you run an eCommerce business with inventory to manage, that adds more value to your website. Additionally, your business contacts with sellers, suppliers, and partners on your website will add more value if they’re willing to work with the new owner.

Buying and Selling Website Domains

Often, a potential buyer might only want to buy a website to get the domain name. Your website’s domain name can be worth much more than the website’s content itself. Here are some scenarios where a potential customer might want to acquire a domain name:

• The domain name matches the name of a newly established and growing brand.
• Some domain names are memorable and more marketable to other businesses.
• Businesses can use clever domain names as short URLs.
• It’s a domain name with high authority, healthy backlinks, and a great SEO reputation.

These domain names are often referred to as premium domain names. Your website might not appear particularly profitable, but the domain name could still be valuable and attract potential buyers. There are several domain appraisal tools available online that can help you roughly estimate the potential value of your domain name. For example, GoDaddy’s Domain Appraisal Tool provides an estimate based on a domain’s age, uniqueness, extension, and other factors. You just need to visit the free GoDaddy Domain Appraisal Tool and enter your domain name.

However, domain appraisal tools aren’t perfect, and the actual value of your domain could be much higher or lower than the estimated value. You can also sell your domain name separately through platforms like GoDaddy Domain Auctions. This is a marketplace for domain names where interested buyers can bid on listed domain names to buy them.

To list your domain name, you’ll need to sign up for a GoDaddy Auctions membership, which costs $4.99 per year. Here are some other domain marketplaces you can explore to sell your premium domain name:

• Flippa
• Sedo.com
• NamePros

Website Worth Calculator

A website worth calculator is an online tool that helps you calculate your website’s potential value based on the information you provide. This information includes website traffic analytics, estimated revenue, social media profiles, email lists, and more. However, remember that these website worth calculators are appraisal tools that only provide an estimate. You need to use this information carefully to make your own business decisions.

Quick Formula to Calculate Website Worth

Before using an online website worth calculator, you can use the following formula to get a basic estimate of your website’s potential value. Generally, a website’s potential value can be between 20 to 50 times the monthly website revenue.

For example, if a website makes $1,000 per month, its potential value could be between $20,000 and $50,000. That’s a huge range, and an online website appraisal tool can help you narrow it down.

Online Website Worth Calculators

Let’s take a look at some popular website appraisal tools in the market.

1. Flippa

Flippa is the largest online marketplace for buying and selling websites and online businesses. They offer a free website appraisal service where you can answer a few questions to get an estimated value for your website. Simply go to the Flippa website and click on the “Get a Free Valuation” button at the top.

This will launch Flippa’s free online website appraisal tool. Simply answer a few questions on the screen to proceed. Flippa will ask you questions like the age of your business, your monthly revenue, the number of monthly visitors, and more.

After completing the survey, Flippa calculates an estimated value for your website based on the information you provided. It shows you the information and a preview of how your website listing would look on Flippa. You can activate your Flippa listing by paying the listing fee. This will list your website on Flippa’s website for sale offers.

Note: Aside from the listing fee, Flippa charges a commission fee when your website sells.

2. Empire Flippers

Empire Flippers is another popular marketplace for buying and selling online businesses. Their free website appraisal tool is quick and helps you get a quick estimate of your website’s worth. You simply need to select your primary monetization method and then answer a few questions about the age of your website and how much time you spend on your business each week. Empire Flippers will then ask you about your average monthly gross revenue and your monthly net profit. Finally, you’ll be asked about your monthly website visitors, email subscribers, revenue channels, and social media followers.

Empire Flippers will then send you an email with an estimated highest and lowest price for your website. You can use the lower price as a starting point if you want to sell your website quickly. You can use the higher price if you can wait for a better offer.

Where to Sell Your Website

Selling your website is similar to selling any other business. There are potential legal and financial aspects you need to address correctly to protect your interests. I recommend using a trusted online marketplace platform to sell your business. Here are some of the popular website marketplaces you can check out:

• Flippa: The largest online marketplace for buying and selling online businesses. There’s a large community of potential buyers and sellers, making it easier to get a better offer for your website.
• Empire Flippers: Another popular online marketplace where you can buy and sell websites. The community is smaller than Flippa, and they don’t accept websites that make less than $500 in profit per month.
• MotionInvest: A growing marketplace for online businesses and websites.

How to Sell Your Website at the Highest Price

Selling a website can be a tricky process. A beginner might end up selling their website for a price far below its true potential. Here are some tips to help you get the best offer for your website:

Reach Out to Potential Buyers on Social Media

There might be potential buyers in your own network who might be interested in your business. You can try to advertise on your social media accounts. The benefit of this approach is that you can close a deal much faster than waiting for offers on an online marketplace.

Know Your Website’s True Value

Online website valuation tools can only give you an estimated value for your website. However, your website could be worth more than that. Consider your website’s potential earnings over the months and years when setting a price for your website.

Set a Realistic “Buy It Now” Price

The “Buy It Now” price is the minimum price you expect for your website. If you set it too high, it will be difficult to sell your website. If you don’t urgently need to sell your website, you can set the price a bit higher and wait for better offers.

Enhance Your Website to Get Better Offers

Not getting good offers for your website? Maybe your website needs a little more work to be more attractive to potential buyers. You can start increasing your website’s traffic, boosting your sales, raising your revenue, and more.

You can also enhance your website through email marketing, a growing social media following, and adding user-generated content to your website.

Frequently Asked Questions About Selling Websites

Here are some of the most frequently asked questions by users trying to calculate their website’s value.

What Is My Website Worth?

You can calculate your website’s value based on its monthly revenue and profit, the number of visitors, and associated digital assets like the domain name, social media followers and email list, backlinks, and more.

Which Website Worth Calculator Is Best?

The Flippa website worth calculator is the best free website valuation calculator on the market. It uses the information you provide and compares it against its historical website marketplace data. It then determines the estimated market value of your website.

How Can I Improve My Website’s Value?

You can improve your website’s value by increasing its revenue and making it more profitable. Additionally, you can increase your website’s potential value by increasing your organic traffic, building an email list, growing your social media following, and getting high-quality backlinks.

Conclusion

I hope this article has helped you answer the question of how much your website is worth. You might also be interested in our guide on easy ways to make money online with your website and our expert picks of the best WordPress plugins and solutions for ad management. If you liked this article, please subscribe to our YouTube channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

If you’re interested in learning more about tech news, feel free to visit my website: www.naveedahmed.me.