how to add internal links in wordpress

Internal linking is a crucial factor for search engine optimization (SEO) and user experience on your WordPress website. By strategically linking your website’s content, you can improve site navigation, boost search engine rankings, increase page views, and enhance user engagement. In this article, we will provide a step-by-step guide on how to add internal links in WordPress effectively.

Why are Internal Links Important in WordPress?

Internal links help create a well-organized and interconnected web structure. They are significant for the following reasons:

Enhanced User Experience: Internal links allow users to navigate through your website easily, providing additional relevant information.

Boost SEO: Search engines like Google consider internal links as a ranking factor. Effective internal linking helps search engines discover and index your content more efficiently.

Page Authority Distribution: Internal links distribute authority and power across your website. By linking authoritative pages to others, you can pass on their ranking value, enhancing the visibility of other pages.

Decreased Bounce Rates: Well-placed internal links can reduce bounce rates by guiding visitors to relevant content that keeps them engaged and browsing other sections of your website.

How to Add Internal Links in WordPress:

There are several ways to add internal links to your WordPress website. We’ll explore four of the most common methods below:

Text Links:

Text links are the most straightforward and commonly used way to add internal links. Follow these steps:

– Highlight the text you want to link.
– Click the “Insert/edit link” button in the text editor toolbar.
– Enter the URL of the target page you want to link to or search for it within the internal link box.
– Click “Add Link” to complete.

Image Links:

If you prefer to link images to internal pages, here’s how:

– Insert or select the image you want to link in the WordPress editor.
– Click the “Insert/edit link” button in the image editor toolbar.
– Follow the same steps as text links to select the internal link destination.
– Click “Add Link” to finalize the image link.

Navigation Menus:

WordPress allows you to create custom navigation menus with internal links. Follow these steps:

– Go to Appearance -> Menus in your WordPress dashboard.
– Create a new menu or edit an existing one.
– Add custom links to your menu and enter the URL of the internal page.
– Click “Add to Menu” to save the changes.


You can also add internal links through widgets in WordPress:

– Go to Appearance -> Widgets in your WordPress dashboard.
– Drag the “Custom Menu” widget to the desired widget area.
– Select the menu that contains internal links.
– Click “Save” to update the widget settings.

Best Practices for Internal Linking:

While adding internal links, keep the following best practices in mind for optimal results:

Use Relevant Anchor Text: Anchor text should be descriptive and relevant to ensure users and search engines understand the destination page’s content.

Utilize Contextual Links: Place internal links within the context of relevant content. This improves user experience and the chances of search engine discovery.

Link Valuable Pages: Prioritize internal linking to authoritative pages or important content to pass on link equity and boost visibility.

Avoid Over-Linking: Don’t go overboard with excessive internal links, as it can confuse users and dilute your SEO efforts.

Regularly Update and Audit Links: Stay updated with your site’s content and periodically check for broken links using tools like Broken Link Checker.

Common Internal Linking Mistakes to Avoid:

To ensure effective internal linking, avoid these common mistakes:

Overusing Exact Match Anchor Text: Using the same anchor text for every internal link can appear spammy to search engines. Vary anchor text to maintain natural link profiles.

Poor or Non-Descriptive Anchor Text: Unclear anchor text hampers user experience and search engines’ understanding of the target page. Use descriptive text for anchor links.

Ignoring Deep Linking: Internal links should focus on deeper pages or less-visited sections to maximize their value and visibility.

Using Nofollow for All Internal Links: Nofollow tags should only be used when necessary, such as for sponsored or login pages. Overusing them across internal links undermines link authority distribution.

Advantages of Internal Linking in WordPress:

Implementing effective internal linking provides numerous benefits, including:

Improved Website Navigation: Internal links offer users an effortless way to explore and discover valuable content within your website.

Enhanced User Engagement: By guiding users to relevant content, internal links increase user engagement and boost the time spent on your website.

Search Engine Visibility: Proper internal linking ensures that search engines discover and index your pages efficiently, leading to improved organic rankings.

Increased Page Authority: Linking authoritative pages with other relevant content distributes ranking value, helping other pages rank higher in search engine results.


Mastering the art of adding internal links in WordPress is crucial for enhancing user experience, improving SEO, and encouraging visitors to explore more of your content. By strategically placing internal links using various methods like text links, image links, navigation menus, and widgets, you can unleash the full potential of your website. Moreover, adhering to best practices and avoiding common mistakes will ensure effective internal linking to drive more organic traffic and engagement.

Frequently Asked Questions (FAQs):

How do I add internal links in WordPress?

– Internal links can be added through text links, image links, navigation menus, and widgets. The process involves selecting the target page and ensuring the link is descriptive and contextually relevant.

Can internal links improve SEO?

– Yes, internal links are an essential part of SEO strategy. They help search engines discover and index your content while distributing authority and power across your website.

What is anchor text?

– Anchor text is clickable text used as a hyperlink. It is essential to use relevant, descriptive, and contextually fitting anchor text to improve usability and search engine optimization.

How many internal links should I use per page?

– The number of internal links per page may vary depending on the content length and structure. Generally, it is recommended to add 3-5 internal links per page.

Can I link to external websites within my content?

– While it is generally recommended to prioritize internal linking, there are instances where external links may be relevant, such as citing reputable sources or promoting partnerships. Use them moderately and judiciously.

Should I use nofollow tags for internal links?

– Nofollow tags should only be used when necessary, such as for sponsored or login pages. Overusing them across internal links undermines link authority distribution.

How often should I update and audit my internal links?

– It is advisable to periodically update and audit your internal links, especially when there are new pages, updated content, or redesigns. Utilize tools like Broken Link Checker to ensure all links are functioning correctly.

Can I add links to images in WordPress?

– Yes, you can add links to images in WordPress by selecting the image and using the “Insert/edit link” option in the image editor toolbar.

How do internal links benefit user experience?

– Internal links provide users with relevant and related content, making it easier for them to navigate your website and find additional information they may be interested in.

Should I always link to the homepage?

– While the homepage is an essential page to link to, it is not necessary to link to it from every internal link. Focus on linking to relevant and contextually fitting pages.

Can internal links help reduce bounce rates?

– Well-placed internal links can guide users to other relevant content, reducing bounce rates and encouraging them to explore more of your website.

Are internal links important for large websites?

– Yes, internal links are vital for large websites as they help improve site navigation and assist users in finding specific content within the site.

How can I check if my internal links are working?

– You can use tools like Broken Link Checker or manually click on all internal links to ensure they are functioning correctly.

What is deep linking?

– Deep linking refers to linking to internal pages beyond the homepage. It helps increase visibility for pages deeper within your website’s structure and ensures they receive ranking benefits.

Can internal links boost organic rankings?

– Yes, internal links can help search engines understand the significance and relationship between your web pages, potentially leading to higher organic rankings.

Are there any SEO plugins that can assist in internal linking?

– Yes, there are several SEO plugins available for WordPress that offer features to help with internal linking, such as Yoast SEO, All in One SEO Pack, and Rank Math.

How do I remove or update broken internal links?

– To remove or update broken internal links, you can either manually edit the relevant pages or posts or use plugins like Broken Link Checker to help identify and fix them automatically.

Can I use external links within my navigation menus?

– Typically, navigation menus are used for internal links within your website. However, there may be cases where adding relevant external links is useful, such as linking to social media profiles or partner websites.

What are the benefits of using widgets for internal links?

– Widgets allow you to display internal links within specific sections of your website, such as sidebars or footers. This helps guide users and promote relevant content.

20. Are there any disadvantages to internal linking?

– Improper or excessive internal linking can confuse users and dilute your SEO efforts. It is essential to follow best practices and avoid common mistakes to maximize the benefits of internal linking.

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