how to display popular products on woocommerce product pages

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How to Display Popular Products on WooCommerce Product Pages (3 Ways)

As a seasoned eCommerce veteran with over 15 years of experience, I’ve witnessed firsthand the power of strategically showcasing popular products. It’s a proven way to boost sales and conversions, and it’s something that every WooCommerce store owner should be doing. Think about it – Amazon, Walmart, and every other major online retailer prominently features their bestsellers. Why? Because it works! Customers naturally gravitate towards products that others are buying and enjoying.

In this comprehensive guide, I’ll delve into three powerful methods to effortlessly display popular products on your WooCommerce product pages. We’ll explore the strengths of each approach, helping you choose the best fit for your unique store needs.

Why Should You Display Popular Products in WooCommerce?

Let’s break down the compelling reasons why showcasing your top-selling products is a must-have for any WooCommerce store:

Increased Sales: Popular products are already proven to convert. By making them more visible, you’re essentially giving them a spotlight, encouraging more customers to discover and purchase them.
Enhanced Customer Confidence: When visitors see that a product has a high number of sales, it instills a sense of trust and confidence. They’re more likely to make a purchase knowing that others have had a positive experience with the product.
Social Proof: This is a crucial psychological principle. Seeing that others are buying a product creates a sense of social validation, making it more appealing to potential buyers. It’s like word-of-mouth marketing on steroids.
Reduced Decision Fatigue: In today’s world of overwhelming choices, customers appreciate guidance. Displaying popular products helps them quickly identify high-quality options, simplifying their decision-making process and increasing the likelihood of a purchase.

How to Find Popular WooCommerce Products

Before we dive into the methods, we need to first identify which products are truly popular. This is where data comes into play. Fortunately, you don’t need to be a data scientist to uncover this information. A simple yet powerful WordPress plugin will do the trick.

MonsterInsights, the undisputed king of analytics plugins for WordPress, provides a clear and concise view of your store’s performance. It gives you valuable insights into which products are driving the most revenue and sales.

Here’s how to leverage MonsterInsights for this purpose:

Integrate WooCommerce with MonsterInsights: This step is crucial for accurate tracking of your store’s data. Refer to the detailed guide on how to set up WooCommerce conversion tracking for a step-by-step walkthrough.
Navigate to Insights » Reports: Within the MonsterInsights dashboard, locate this section to access the wealth of data at your fingertips.
Click on eCommerce » Overview tab: This tab specifically focuses on your online store’s performance, showcasing which products are the top performers.
Analyze the Data: You’ll see valuable metrics like revenue generated and units sold for each product. This data is your roadmap to identifying your most popular products.

3 Effective Ways to Display Popular Products on WooCommerce Product Pages

Now that you know how to identify your top-performing products, let’s get into the real meat of this guide: the actionable methods for showcasing them.

Method 1: Using MonsterInsights to Display Popular Products

MonsterInsights is more than just an analytics plugin; it’s a powerful tool for enhancing your store’s user experience and boosting sales. One of its standout features, Popular Posts, is ideal for strategically adding popular products to your WooCommerce product pages.

Follow these steps to implement this method:

Navigate to Insights » Popular Posts: Access the Popular Posts section within the MonsterInsights dashboard.
Click the ‘Popular Products’ menu option: This will open the settings for customizing how your popular products are displayed.
Customize the Display: You have complete control over the design, layout, number of products featured, and more. Tailor the appearance to match your store’s aesthetic.
Explore ‘Behavior’ Settings: Scroll down to find settings related to the behavior of the popular products widget. You can adjust the styling using custom CSS, include or exclude specific product categories, and more.
Enable ‘Automatic Placement’ (Optional): In the ‘Embed Options’ section, check the ‘Automatic Placement’ option. This will automatically display the popular products widget at the end of all single product pages, ensuring maximum visibility.
Save Changes: Once you’re satisfied with the settings, click ‘Save Changes’ at the top of the screen.
Use the ‘Popular Products’ Block: You can also utilize the ‘Popular Products’ block within the content editor to directly add your top-selling products to your product pages.
Publish Your Changes: After adding the block or making your settings adjustments, publish your blog post or page to make the changes live.

That’s it! Now, when visitors browse your product pages, they’ll be presented with a visually appealing list of your most popular products, encouraging further exploration and purchases.

Method 2: Using SeedProd to Create a Popular Products Page

SeedProd, the ultimate drag-and-drop WordPress page builder, empowers you to create stunning landing pages and optimize your conversion rates. With its impressive WooCommerce integration, you can easily showcase your popular products in a visually appealing and engaging way.

Let’s break down the steps for creating a dedicated popular products page using SeedProd:

Install the SeedProd plugin: If you haven’t already, install SeedProd from the WordPress plugin directory. Refer to our step-by-step guide on how to install a plugin in WordPress if you need assistance.
Activate and Enter Your License Key: After activation, navigate to SeedProd » Settings and enter your license key. This key can be found in your SeedProd account on their website.
Create a New Landing Page: Go to SeedProd » Landing Pages and click the ‘+ Add New Landing Page’ button.
Choose a Template: SeedProd offers a wide array of pre-made templates for various purposes, including coming soon pages, thank you pages, and more. Browse the templates and select one that suits your needs. Filter by ‘Popular Products’ or ‘Product Pages’ for relevant options.
Save and Start Editing: Once you’ve chosen a template, hover over it and click the ‘Checkmark’ icon. A popup window will appear. Give your page a name and click ‘Save and Start Editing the Page’.
Drag-and-Drop Builder: You’ll be taken to the SeedProd landing page builder. Use the intuitive drag-and-drop interface to customize every element of your page.
Add the ‘Products Grid’ Block: In the left-hand menu, locate the block section labeled ‘WooCommerce’. Drag the ‘Products Grid’ block onto your page.
Customize the Grid: Click the ‘Gear’ icon to access the ‘Product Grid’ block settings. You can adjust the number of columns to display, ensuring optimal visual appeal on various devices.
Filter Products in the ‘Query’ Section: Scroll down to the ‘Query’ section in the left-hand menu. Use the ‘Type’ dropdown to select which products to display. By default, all products are included. You can choose to showcase products based on sales, recent additions, or other criteria.
Save and Publish: Once you’ve arranged your popular products, click ‘Save’ to preserve your changes. To make your new popular products page live, click the arrow next to ‘Save’ and select ‘Publish’.

With SeedProd, you can create a dedicated page that highlights your bestsellers, adding a professional touch and driving more sales. You can also add this page to your WordPress navigation menu for easy access.

Method 3: Using WooCommerce Shortcodes to Add Popular Products to Product Pages

WooCommerce is packed with built-in shortcodes that give you granular control over your product pages and other areas of your store. These shortcodes provide a simple yet powerful way to display your popular products within your existing product pages.

Here’s how to integrate popular products using WooCommerce shortcodes:

Navigate to Products » All Products: Access your product listing from your WordPress dashboard.
Edit the Desired Product: Select the product page you want to customize and click the ‘Edit’ option.
Add the Shortcode: In the product editor, add the shortcode you want to use. For detailed instructions on adding shortcodes in WordPress, refer to our beginner’s guide.
Use the MonsterInsights Shortcode (Automatic): Utilize this shortcode to automatically display popular products based on MonsterInsights’ data:
```
[monsterinsights_popular_posts_products]
```
MonsterInsights will continuously update the list as your top-selling products change.
Manually Select Products (WooCommerce Shortcode): If you prefer to handpick the products you feature, use this WooCommerce shortcode:
```
[products limit="3" columns="3" skus="logo-collection, Woo-tshirt-logo, woo-long-sleeve-tee"]
```
This shortcode will create a row of three products. Adjust the ‘product limit’ and ‘columns’ values to display more products as needed. Replace the ‘skus’ with the actual product SKUs from your WooCommerce product pages.
Find Your Product SKUs: You can locate your product SKUs by going back to the ‘Products » All Products’ page in your WordPress dashboard.
Update Your Changes: After inserting the desired shortcode, click ‘Update’ to save your changes.

Now, your product pages will include both your regular product listing and a prominent display of your most popular products, enhancing the shopping experience for your customers.

Bonus Tips to Sell More Popular Products

Now that you’ve learned how to effectively showcase popular products, let’s amplify their impact with a few extra tips:

1. Create WooCommerce Popups to Sell Products

Want to take your popular product visibility to the next level? WooCommerce popups are a powerful tool for maximizing conversions and driving sales. They allow you to:

Offer Coupons and Discounts: Sweeten the deal for customers with enticing offers, encouraging immediate purchases.
Promote Sales and Promotions: Highlight limited-time deals and special offers to create a sense of urgency and encourage customers to act quickly.
Cross-Sell Related Products: Suggest complementary products to enhance the customer’s shopping experience and boost average order value.
Recover Abandoned Carts: Target customers who have left items in their carts with personalized reminders, helping to recover potential lost sales.

The best way to create these dynamic popups is through OptinMonster, the leading lead generation and conversion optimization software. It gives you the power to create various popup types and target the right audience with precision. Learn more about creating WooCommerce popups to increase sales by checking out our detailed guide.

2. Add a Sliding Cart in WooCommerce

Enhance the user experience and streamline the shopping process with a sliding side cart in your WooCommerce store. This clever feature adds a panel that appears when customers add items to their cart.

Here’s why a sliding side cart is a valuable addition:

Simplified Shopping Experience: Customers can easily track the products they’ve added to their cart without navigating away from the current page.
Improved Navigation: The cart is readily accessible, making it easy for customers to adjust their order or proceed to checkout.
Instant Product Display: Showcase popular products that customers can quickly add to their carts, further boosting sales.

For a detailed walkthrough on adding a sliding cart in WooCommerce, consult our comprehensive guide. This feature is a subtle yet effective way to enhance the user experience and encourage purchases.

Conclusion

By implementing these proven methods for displaying popular products on your WooCommerce product pages, you’ll elevate your store’s user experience, boost sales, and increase conversions. Remember, it’s all about making it easy for your customers to find and buy the products they want. Leverage the power of data, showcase your bestsellers, and watch your online store thrive.

FAQs

What are the best ways to showcase popular products on a WooCommerce store?

There are several effective ways to showcase popular products on a WooCommerce store, including:

Dedicated “Popular Products” Page: Create a dedicated page where you feature your best-selling items. This provides a centralized location for customers to browse and discover popular choices.
Product Recommendations: Use plugins like “WooCommerce Product Recommendations” to display related or similar products that customers might also be interested in.
Product Badges: Add badges to your products, such as “Best Seller” or “Top Rated,” to highlight their popularity and attract attention.

How can I use MonsterInsights to identify popular products?

MonsterInsights provides detailed analytics data, including information about your WooCommerce sales. To identify popular products:

Integrate WooCommerce with MonsterInsights: This allows for accurate tracking of sales data.
Navigate to Insights » Reports: Access the reports section within the MonsterInsights dashboard.
Click on eCommerce » Overview: This tab displays your store’s performance data, including revenue and units sold for each product.
Analyze the Data: Review the data to identify the products generating the most revenue and sales.

How can I create a dedicated “Popular Products” page with SeedProd?

Using SeedProd, you can easily create a dedicated “Popular Products” page with these steps:

Install and Activate SeedProd: Ensure you have the SeedProd plugin installed and activated.
Create a New Landing Page: Go to SeedProd » Landing Pages and click ‘+ Add New Landing Page’.
Choose a Template: Select a template that suits your needs or choose a blank template for full customization.
Add the ‘Products Grid’ Block: Drag the ‘Products Grid’ block from the ‘WooCommerce’ section of SeedProd’s builder.
Filter Products: In the ‘Query’ settings, choose to display products based on sales, recent additions, or other criteria.
Customize and Publish: Adjust the design, layout, and content as needed, then save and publish your page.

How do I use WooCommerce shortcodes to display popular products?

You can use the following WooCommerce shortcodes:

MonsterInsights Shortcode (Automatic): [monsterinsights_popular_posts_products]: This shortcode automatically displays popular products based on MonsterInsights’ data.
WooCommerce Shortcode (Manual): [products limit="3" columns="3" skus="product_sku1, product_sku2, product_sku3"]: This shortcode manually displays selected products. Replace ‘product_sku1’, ‘product_sku2’, and ‘product_sku3’ with the actual SKUs of your popular products.

What are the benefits of using WooCommerce popups to promote popular products?

WooCommerce popups offer various benefits, including:

Increased Visibility: Popups grab the visitor’s attention, making them more likely to notice your popular products.
Targeted Promotions: You can use popups to target specific audiences with relevant offers, increasing conversion rates.
Urgency and Scarcity: Popups can create a sense of urgency with limited-time offers, encouraging immediate action.
Cross-Selling Opportunities: Popups can suggest complementary products, boosting average order value.

What is a sliding side cart, and why should I use it?

A sliding side cart is a panel that appears when a customer adds an item to their cart. It provides a convenient way for customers to track their orders and checkout without leaving the current page. Benefits include:

Enhanced User Experience: Provides a smooth and intuitive shopping experience.
Improved Navigation: Makes it easy for customers to access their cart and manage their order.
Increased Sales Potential: Can be used to showcase popular products that customers can quickly add to their cart.

How can I create a “Best Seller” badge for my popular products?

You can create “Best Seller” badges for your popular products using a WooCommerce plugin like “WooCommerce Product Badges” or “YITH WooCommerce Badge Management.” These plugins allow you to add badges, labels, and other visual elements to your products, easily highlighting popular items.

Should I display popular products on all product pages?

While displaying popular products on all product pages can be effective, it’s important to consider user experience. Too many recommendations might overwhelm customers. You can strategically place popular products on specific product pages based on relevance and category. Experiment with different placements to see what works best for your store.

How often should I update my list of popular products?

It’s recommended to update your list of popular products regularly, at least once a month. This ensures that you’re showcasing the most relevant and in-demand items. You can use MonsterInsights or other analytics tools to track product performance and make necessary adjustments.

Where can I find more information about WooCommerce and eCommerce strategies?

For more comprehensive information about WooCommerce and eCommerce strategies, you can consult the official WooCommerce documentation, explore the WPBeginner blog, or browse the vast resources available on the internet. You can also connect with the WooCommerce community on forums and social media platforms to learn from fellow store owners and experts.

If you’re interested in learning more about tech news, feel free to visit my website: www.naveedahmed.me.

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