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More Than 120 Marketing Statistics, Trends, and Data (Updated for 2024)



More Than 120 Marketing Statistics, Trends, and Data (Updated for 2024)

The marketing industry never sleeps. Here at WPBeginner, we understand the importance of staying informed about emerging trends and using data-driven insights to maintain a competitive edge. This article serves as a comprehensive resource, bringing together the latest marketing statistics and trends in one place. By delving into this data, you’ll gain a deeper understanding of consumer behavior, industry shifts, and the evolving marketing strategies employed by successful businesses.

We’ll analyze a range of key metrics to provide a clear picture of what truly works. This will enable you to identify potential gaps in your current strategy, prioritize areas for improvement, and ultimately design data-driven marketing initiatives that deliver exceptional results.

With over 15 years of experience in the digital marketing space, I’ve witnessed firsthand how data can shape and transform marketing strategies. In this article, I’ll share my insights and highlight the key trends and statistics you need to know to succeed in 2024 and beyond.

The Ultimate Digital Marketing Statistics List (2024)

We’ve divided these marketing statistics into several different categories. You can jump directly to the section that interests you most by using the following links.

Content Marketing Statistics

Content marketing is the backbone of any successful digital marketing strategy. Here’s a look at some key stats:

  • 82% of businesses report using content marketing.
  • 48% of businesses with a content marketing strategy utilize blogs.
  • The most popular blog content formats are how-to articles (77%), followed by news and trends (49%), and guides and ebooks (47%).
  • B2B blogs with educational content get 52% more organic traffic than B2B blogs with company-centric content.
  • The most used content marketing types by B2C marketers are blog posts/short articles (83%), email newsletters (74%), and pre-produced videos (62%).
  • For B2B marketers, webinars, online courses, and virtual events were the content types that yielded the best content marketing results in 2022.
  • 80% of marketers producing audio content and podcasts invested the same or more in 2022.
  • Only 16% of marketers report investing in audio chat rooms like Twitter Spaces and Clubhouse.
  • 38% of marketers included infographics in their content creation for the first time in 2022.
  • 60% of marketers report that content marketing generates demand and leads.
  • 70% of marketers say that content marketing helps to educate their audience.
  • 60% of marketers say it helps to nurture existing customers.
  • 76% of content marketers use organic traffic as a key metric to measure content success. Only 22% use backlinks to measure their success.

The goal of content marketing is to create and share relevant information to attract and engage a targeted audience interested in your product or service. Blogs have been a mainstay of content marketing for a long time. What’s important to note here is that the most popular blog format is how-to articles. Blogs with educational content receive 52% more organic traffic than those with company-centric content.

This proves how crucial it is to provide valuable content that solves your target audience’s pain points instead of just promoting your company. The global pandemic also encouraged marketers to try new strategies. With in-person events put on hold, savvy marketing teams turned to virtual events, like webinars and online courses, to attract and engage their audience.

Search Engine Optimization Statistics

SEO continues to be a fundamental aspect of digital marketing, and these statistics reveal its significance:

  • Google currently holds 91.05% of the search engine market share.
  • Google receives over 99,000 searches per second.
  • 53% of shoppers say they always research through a search engine before deciding to buy a product.
  • 46% of all searches on Google are for a local product or service, and 28% of local searches lead to a purchase within 24 hours.
  • 50% of queries are 4 words or more, and around 8% are phrased as questions.
  • 67% of clicks go to the top 5 results that appear on search engines.
  • The #1 result on Google gets about 32% of all clicks.
  • Only 3.4% of clicks on Google search results go to Google ads or paid listings.
  • 90% of web pages receive zero organic traffic from Google.
  • Google uses over 200 factors in its algorithm to rank websites, including keywords, content length, page speed, image optimization, mobile-friendliness, etc.
  • Organic search results that appear on the 1st page of Google contain an average of 1,447 words.
  • 71% of marketers say using strategic keywords was their #1 strategy for SEO.
  • According to a HubSpot survey, over 50% of respondents say keyword ranking and organic traffic are the top ways they measure the success of their SEO strategies.
  • 49% of marketers report that organic search has the best ROI of all marketing channels.

Looking at these stats, it’s easy to see why SEO is so important. With proper WordPress SEO, you can attract more visitors to your website through search results. And 49% of marketers say that organic search has the best return on investment (ROI). The reason 90% of web pages get zero Google traffic could be because they are not properly optimized.

To optimize your site and improve your search engine ranking, we recommend using All in One SEO (AIOSEO). It’s the best SEO plugin and toolkit on the market. AIOSEO will analyze your entire website and identify any critical errors that could be hurting your ranking, and provide actionable tips to improve them. Plus, the TruSEO on-page analysis makes it easy to optimize posts and pages for your target keywords. For step-by-step instructions, you can follow our guide on how to set up All in One SEO for WordPress.

Related: To learn more, check out our list of mind-blowing SEO statistics.

Email Marketing Stats

Email marketing remains a highly effective way to communicate with your audience, as these numbers show:

  • 99% of email users check their email daily, with some checking as many as 20 times a day.
  • 51% of consumers prefer brands to reach out to them through email. Email is preferred over social media, postal mail, text messages, or phone calls.
  • 49% of consumers say they would like to receive promotional emails from their favorite brands on a weekly basis.
  • 41% of email visits are from mobile devices, followed by desktops, at 39%.
  • The average email click-through rate is 2.13%.
  • For every dollar spent on email marketing, $44 is made in return. That’s a 4400% ROI.
  • 77% of ROI comes from segmented, targeted, and triggered campaigns.
  • Email marketing uses automation to send triggered emails, drip campaigns, and segmented emails.
  • Testing your emails increases ROI by 28%.
  • 47% of marketers say they test alternative subject lines to optimize email performance.
  • 47% of emails are opened or discarded based solely on their subject line.
  • Personalized subject lines are 22% more likely to be opened.
  • Subject lines with a sense of urgency and exclusivity get a 22% higher open rate.
  • Adding a popup on your blog can increase your email list by 1,375%.
  • 15.8% of all emails go missing or get caught by the infamous Spam filters.

These stats prove that email marketing is still one of the most effective ways to reach your audience. A marketing ROI of 4400% is incredible! But it’s important to remember that 77% of the ROI comes from using email automation to send segmented, targeted, and triggered email campaigns. When campaigns are personalized based on user preferences or actions they have taken on the site, they are more likely to convert.

If you’re interested in using email automation to boost conversions and improve your ROI, check out our selection of the best email marketing services. Another interesting stat is that 15.8% of all emails go missing. To avoid having your important messages land in the Spam folder, we recommend using one of these SMTP service providers. STMP service providers are specifically configured to ensure your emails reach users’ inboxes.

Related: Check out our selection of the best marketing automation tools for small businesses.

Social Media Marketing Statistics

Social media has become an integral part of the marketing landscape, and these statistics highlight its power:

  • The average social media user has accounts on more than 8 social media platforms.
  • Users spend an average of 2 hours and 29 minutes per day on social media.
  • 43% of people use social media to make purchase decisions.
  • Facebook remains the most popular social media platform, with 2.9 billion monthly active users. YouTube comes in second, with 2.2 billion monthly active users.
  • Other social networks landing in the top 10 destination are Instagram (2 billion monthly active users), TikTok (1 billion monthly active users), Pinterest (444 million monthly active users), and Twitter (217 million monthly active users).
  • Over 90% of B2B marketers use LinkedIn for organic social marketing.
  • 98.3% of Facebook users access the app via mobile.
  • Most marketers report that they post on most social media between 4 and 6 times per week.
  • 84% of marketers target millennials as part of their social media strategy. This makes sense because 44% of millennials use social media daily.
  • Marketers report that the #1 goal of their social media marketing efforts is to advertise their products or services, followed by increasing brand awareness.
  • 27% of marketers say the biggest challenge they face on social media is creating engaging content.
  • 82% of marketers say they repurpose content across social media channels.
  • 80% of marketers say funny content is the most effective on social media.
  • 68% of marketing businesses work with social media influencers.
  • 64% of marketers say they invest in building social media communities.

With billions of people on social media, it’s no surprise that businesses integrate their marketing strategies into these popular platforms. But the biggest challenge marketers face is creating social media content that resonates with internet users. Content that is too focused on promoting your product or service is unlikely to get the engagement you’re looking for. That’s why marketers use strategies like repurposing helpful content from blogs, sharing funny memes, and collaborating with influencers.

You can also build a social media community, which is a simple way to create a highly engaged audience around your brand. We created our own Facebook group called WPBeginner Engage, which currently has over 97,000 active members.

Video Marketing Statistics

Video content is highly engaging and effective in today’s digital world, as these stats demonstrate:

  • The average viewer currently spends 100 minutes per day watching digital videos.
  • 86% of businesses use video as a marketing tool.
  • 34.4% of marketers create new videos monthly, while 33% create them weekly.
  • The most created video types are explainer videos (74%).
  • Other significant video types include social media videos, presentation videos, video testimonials, video ads, sales videos, and product videos.
  • 96% of people have watched an explainer video to learn more about a product or service.
  • Short videos, less than a minute in length, receive the highest average engagement rate, at 50%.
  • 87% of marketers say that video has helped them to increase traffic.
  • 82% of marketers say video has helped them to increase dwell time.
  • 94% of marketers say video has helped them to increase their audience’s understanding of a product or service.
  • 86% of marketers say video has helped them to generate leads.
  • 81% of marketers say video has directly helped them to increase sales.
  • 49% of marketers say that video has helped them to reduce support calls.

Over 80% of marketers agree that video can help your business generate more traffic, leads, and sales. The best part is that adding video to your marketing strategy is easy and affordable. Anyone with a smartphone and internet access can produce quality video content. Plus, you can upload your videos to YouTube and automatically display them on your WordPress site using a plugin like Smash Balloon.

Smash Balloon’s YouTube Feed Pro allows you to easily display customizable YouTube feeds on your website. This is the perfect way to showcase social proof and increase user engagement on your WordPress site. Read this tutorial on how to display the latest videos from your YouTube channel on WordPress for step-by-step instructions.

Lead Generation Statistics

Lead generation is a critical part of any marketing strategy. Here are some key insights:

  • 50% of marketers consider lead generation one of the top priorities of their marketing campaigns.
  • 61% of marketers say that generating traffic and leads is their biggest challenge.
  • 3% of your target audience is actively buying, 56% are not ready, and 40% are close to getting started.
  • Content marketing is 3 times more effective at generating leads than traditional marketing. It also costs 62% less.
  • B2B companies that blog generate 67% more leads than those that don’t.
  • 74% of companies use web forms for lead generation, and 49.7% say that their online forms are their highest converting lead generation tool.
  • Over half (53%) of marketers say that webinars are the top-of-the-funnel format that generates the most high-quality leads.
  • 53% of marketers say that email has been the most effective channel for lead generation in the early stages.
  • Increasing the number of landing pages from 10 to 15 increases leads by 55%.
  • Websites with over 40 landing pages generate 1200% more leads than those with just one.
  • 53% of content marketers use interactive content in their lead generation initiatives.
  • 79% of high-performing companies have been using marketing automation for lead generation for three or more years.

Lead generation is the process of getting people interested in your business and gradually moving them down your sales funnel. At WPBeginner, we recommend creating a landing page for each of your lead generation campaigns. This helps visitors to your website focus on the offer in front of them without distractions, making them more likely to convert. The fact that websites with over 40 landing pages generate 1200% more leads proves the effectiveness of landing pages.

The easiest way to create high-converting landing pages is with SeedProd. It’s the best drag-and-drop page builder for WordPress. Plus, it comes with hundreds of customizable landing page templates to get you started quickly. Check out this practical guide to learn how to create a landing page in WordPress, step by step.

Conversion Rate Optimization Statistics

Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who take the desired action, whether it’s filling out a form or buying a product. These stats will give you smart ideas that can help you convert more traffic from your website. For example, you can speed up your website to improve the customer experience and increase conversions by up to 7%. Or, you can turn long one-page forms into multi-page forms to increase conversions by up to 300%. Check out this practical guide to learn how to create a multi-page form in WordPress.

  • According to marketing spend statistics, on average, for every $92 spent acquiring a customer, only $1 is invested in trying to convert them.
  • 68% of small businesses don’t have a structured or documented CRO strategy.
  • Only about 22% of businesses are satisfied with their conversion rates.
  • The average landing page conversion rate is 2.35%.
  • The top websites have an average conversion rate of 11.45%.
  • Using visual content like videos on landing pages can improve conversions by 86%.
  • The average online form conversion rate is around 21.5%. However, this number varies based on the industry.
  • Multi-step forms in WordPress can lead to 300% more conversions.
  • 50% of marketers who use lead magnets to encourage subscriptions report higher conversion rates.
  • Ebooks are the most popular lead magnet among subscribers, with 27.7% of marketers using them.
  • Personalized calls to action (CTAs) convert 42% more visitors than non-personalized CTAs.
  • 50% of people say that case studies are the catalyst for moving people through their sales funnel.
  • A 1-second delay in your site’s speed can decrease conversions by up to 7%.
  • Asking for a phone number has the biggest negative impact on conversion rates.
  • The average conversion rate on mobile is around 1.53%, compared to 4.14% on desktop.
  • A/B testing is the most used method for optimizing conversion rates.

You can also read our guide on how to track conversions in WordPress.

Digital Advertising Statistics

Paid search ads and social media ads are commonly used by marketers to increase brand awareness, attract customers, and generate revenue. Facebook is the most popular platform for businesses to buy social media ads, and 26% of marketers get the best direct ROI from Facebook ads. This makes sense because Facebook has the largest number of monthly active users with 2.9 billion, so it has the greatest potential for ad reach. To check out the first steps with Facebook ads, check out our guide on how to create a Facebook Ads landing page in WordPress.

  • 68% of marketers say that paid advertising is “very important” or “extremely important” to their overall digital marketing strategy.
  • Advertising spending in the search advertising market is projected to reach $132 billion in 2024.
  • In 2022, eMarketer predicted that spending on PPC (pay-per-click) advertising would exceed $258 billion.
  • The typical cost per click for search ads ranges from $2 to $4.
  • The industries with the highest average cost per click are lawyers and legal services, dentists and dental services, and home improvement, with $6 to $8 per click.
  • 80% of brands use paid social media advertising.
  • 26% of marketers say they get the best direct ROI from Facebook ads.
  • Ad placement and audience segmentation by demographics are the top ways advertisers increase demand.
  • Mobile advertising has grown rapidly in the last two years but is expected to slow down to around 10.4%.
  • Video advertising spending is expected to see a compound annual growth rate (CAGR) of 4.9% between 2020 and the end of 2024.

Affiliate Marketing Stats

Affiliate marketing is a powerful way to leverage other businesses and individuals to promote your products or services. Here’s a look at some compelling stats:

  • Affiliate marketing generates 16% of all online orders in the US and Canada.
  • 40% of online retailers consider affiliate marketing a crucial skill.
  • In the US, total spending by customers who were referred by an affiliate is expected to reach $8.2 billion.
  • Over 80% of brands and 84% of publishers have an affiliate program.
  • Affiliate marketing is the #2 marketing tactic publishers use to generate revenue, behind Google AdSense.
  • The top three affiliate categories are fashion, sports/outdoor, and health and beauty.
  • Marketers use affiliate programs at all stages of the customer journey: 83% target consumers during the discovery and awareness phase, 79% during conversion or purchase, and 79% to create ongoing customer engagement.
  • Affiliate marketing conversion rates range from 0.5% to 1%.
  • Affiliate programs generate between 15% and 30% of advertisers’ revenue.
  • 40% of US merchants say that affiliate programs are their best customer acquisition channel.

With affiliate marketing, you can get your biggest fans, customers, and other marketers promoting your products for you. Affiliate marketing programs generate between 15% and 30% of businesses’ revenue. It’s clear that this is a marketing strategy you shouldn’t ignore. To get started, follow this practical guide on how to easily add an affiliate program to WooCommerce. If you’re a blogger, here are the best affiliate marketing tools and plugins. These tools can help you earn extra income by promoting your favorite products online.

Related: To level up your affiliate marketing content strategy, check out our complete list of affiliate marketing statistics.

Marketing Technology Statistics

The marketing technology landscape is constantly evolving, with new tools and trends emerging all the time. These statistics highlight the key trends and technologies marketers are adopting:

  • 42% of marketers plan to increase their budget on virtual reality (VR) and augmented reality (AR).
  • 33% of marketers who don’t currently use automation or artificial intelligence (AI) plan to use it in the future.
  • 34% of retail customers would be comfortable speaking with AI chatbots for customer service instead of a live customer service representative.
  • 64% of companies believe chatbots will allow them to deliver a more personalized support experience for their customers.
  • 93% of marketers love gamification, which is a technique that turns any process into a game.
  • 88% of B2B marketers plan to convert between 10% and 30% of their materials into interactive content.
  • ChatGPT, a popular AI software, is most used by companies in the tech and education industries.

Marketers are still eager to experiment with technologies like virtual reality, augmented reality, and artificial intelligence. These marketing trends might seem overly complex and expensive for small business marketing budgets. But small business owners can easily use live chat software with AI chatbots to automate conversations with customers. There are also simple ways to add gamification to your website. For example, follow this tutorial to add a “Spin to Win” discount wheel to WordPress and WooCommerce.

Ads/Catalogs/Listings

WPForms, OptinMonster, MonsterInsights, Statista, HubSpot, IsItWP, Internet Live Stats, Google, Smash Balloon, Search Engine Journal, Wyzowl, Wistia, Zenith, Moz, Campaign Monitor, Content Marketing Institute, SEMRush, Demand Metric, Backlinko, UNCTAD, Rakuten, AffiliateWP, eMarketer, WordStream

We hope this list of marketing statistics, trends, and data will help you establish benchmarks and develop a marketing strategy that works best for your business. You can also check out our other articles on statistics:

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

Disclaimer: Our content is reader-supported. This means that if you click on some of our links, we may earn a commission. See how WPBeginner is funded, why it’s important, and how you can support us. Here is our editorial process.

Conclusion

The marketing landscape is continuously evolving, with new trends and technologies emerging at a rapid pace. By staying informed about the latest statistics and trends, you can gain a competitive advantage and make data-driven decisions that drive success for your business. From optimizing your content for search engines to leveraging the power of video and social media, there are numerous opportunities to connect with your target audience and achieve your marketing goals.

Remember, the key to successful marketing is to be adaptable, innovative, and always learning. By embracing the insights provided in this article, you can create impactful marketing campaigns that resonate with your audience and deliver outstanding results.

If you’re interested in learning more about tech news, feel free to visit my website: www.naveedahmed.me.

FAQs

What are some of the most important marketing statistics to track?

The most important marketing statistics to track depend on your specific goals and business objectives. However, some key metrics to consider include:

  • Website traffic
  • Lead generation
  • Conversion rates
  • Return on investment (ROI)
  • Social media engagement
  • Email open and click-through rates
  • Customer satisfaction

How often should I update my marketing strategy?

It’s important to regularly review and update your marketing strategy, ideally every quarter or at least every six months. The marketing landscape is constantly changing, so staying agile and adapting to new trends is essential for success.

What are some of the latest trends in digital marketing?

Some of the latest trends in digital marketing include:

  • Artificial intelligence (AI) and machine learning
  • Voice search optimization
  • Interactive content
  • Personalization and customer experience
  • Video marketing
  • Influencer marketing
  • Social media marketing
  • Email marketing automation
  • Mobile-first optimization
  • Data privacy and security

What are some tips for creating engaging content?

Here are some tips for creating engaging content:

  • Know your audience and their interests.
  • Create high-quality, valuable content.
  • Use a variety of content formats (e.g., blog posts, videos, infographics, podcasts).
  • Make your content visually appealing.
  • Promote your content on social media and other channels.
  • Engage with your audience and respond to comments.

How can I measure the success of my marketing campaigns?

There are many ways to measure the success of your marketing campaigns. Some common methods include:

  • Website analytics (e.g., Google Analytics)
  • Social media analytics
  • Email marketing metrics
  • Conversion tracking
  • Customer surveys

What are some of the best tools for digital marketers?

There are many great tools available for digital marketers. Some popular choices include:

  • SEO tools: Ahrefs, SEMrush, Moz, Google Search Console
  • Email marketing tools: Mailchimp, Constant Contact, ConvertKit, ActiveCampaign
  • Social media management tools: Hootsuite, Buffer, Sprout Social
  • Analytics tools: Google Analytics, Mixpanel, Adobe Analytics
  • CRM tools: Salesforce, HubSpot, Zoho CRM
  • Project management tools: Asana, Trello, Monday.com
  • Design tools: Canva, Adobe Creative Cloud, Figma

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