how to add banner in wordpress

Banners play a significant role in improving the overall look and feel of a website. They are an effective way to grab visitors’ attention and communicate important information or promotions. In WordPress, adding a banner to your website might seem like a complex task, but with the right guidance, it can be easily accomplished. In this article, we will provide a step-by-step guide on how to add a banner in WordPress.

How to Add a Banner in WordPress: Step-by-Step Guide

Step 1 – Selecting a Banner Design

Before diving into the technical process, it’s essential to have a clear vision of the banner design you want to incorporate into your WordPress website. Consider the purpose of the banner, the message you want to convey, and the overall aesthetics that align with your brand.

Step 2 – Creating a Banner using Image Editing Software

To add a banner to your WordPress website, you’ll need to create the banner image first. Popular image editing software such as Photoshop, Canva, or GIMP can be used to create a visually appealing and properly sized banner.

Step 3 – Uploading the Banner to WordPress Media Library

To upload the banner image to your WordPress website, navigate to the Media Library in your WordPress dashboard. Click on “Add New” to upload the banner image from your computer or directly drag and drop it into the Media Library. Once uploaded, WordPress will generate a link that you can use to insert the banner into your website.

Step 4 – Inserting the Banner Image into Your Website

To insert the banner into your website, you have a few options depending on where you want it to appear:

Add a Banner to the Header

If you want the banner to be displayed at the top of every page, you can add it to the header section. Most WordPress themes have a specific location for the header, which you can easily locate by going to Appearance > Customize. In the customization panel, look for the Header tab, and follow the instructions provided to insert the banner image.

Add a Banner to a Specific Page or Post

If you want the banner to be displayed on a specific page or post, you can directly insert it into the content editor. While editing the page or post, simply click on the “+” button to add a new block and search for the “Image” block. Insert the banner image, adjust the alignment if necessary, and you’re good to go!

Step 5 – Adjusting Banner Properties and Placement

To further customize your banner, you can modify its properties such as size, alignment, and position. This can be done by accessing the block settings or using custom CSS code, depending on your WordPress theme and plugins. It’s recommended to consult the documentation or support forums related to your theme for precise instructions.

Frequently Asked Questions (FAQs)

Now, let’s address some common questions and concerns related to adding banners in WordPress.

Can I add multiple banners to my WordPress website?

Yes, you can add multiple banners to your WordPress website. You can either add them to different pages or use plugins that allow you to display rotating banners or sliders on specific sections of your website.

How do I make sure the banner looks good on different devices?

To ensure your banner looks good on different devices, it’s important to choose a responsive WordPress theme. Responsive themes automatically adjust the layout and size of elements, including banners, to fit various screen sizes.

Are there any plugins available for adding banners in WordPress?

Yes, there are several plugins available that simplify the process of adding banners to WordPress. Popular choices include Banner Manager, Ad Inserter, and Unique Headers.

Can I add banners to a specific category of posts?

Yes, you can add banners to specific categories of posts using plugin functionalities. Some plugins enable you to insert banners based on certain categories, tags, or even custom post types.

How can I track the performance of my banners?

To track the performance of your banners, you can use analytics tools like Google Analytics. By setting up specific campaign tracking parameters, you can monitor how well your banners are performing, including click-through rates, conversions, and other relevant metrics.

Is it possible to add a video or animated banner in WordPress?

Yes, you can add video or animated banners in WordPress. This can be achieved either by using multimedia plugins or embedding the video or animation code directly into your website’s HTML.

Can I schedule the display of my banners?

Yes, scheduling the display of banners is possible with plugins like Advanced Ads or AdRotate. These plugins enable you to set specific dates and times for when the banners should be displayed.

How do I add a banner to the sidebar?

To add a banner to the sidebar of your WordPress website, you can use the default Sidebar widget. Simply drag and drop an “Image” widget into the desired section of your sidebar, and select the banner image from your WordPress Media Library.

What are the recommended dimensions for a banner image?

The recommended dimensions for a banner image depend on the specific location and design of your banner. However, as a general guideline, aim for a width between 1200-2000 pixels and a height between 200-600 pixels.

Can I monetize my WordPress website by adding banners?

Yes, you can monetize your WordPress website by adding banners. Consider partnering with advertising networks or affiliate programs that provide banner codes for you to insert into your website.

How can I ensure my banner is accessible for users with disabilities?

To ensure your banner is accessible, make sure to add appropriate alternative text (alt text) to describe the image. This helps users with disabilities who utilize screen readers or have images disabled to understand the content of the banner.

How do I remove a banner from my website?

To remove a banner from your website, you can either delete the banner image from your WordPress Media Library or remove the block or widget that contains the banner image.

Can I use animated GIFs as banners?

Yes, you can use animated GIFs as banners in WordPress. Simply upload the animated GIF to your WordPress Media Library and insert it into your desired location.

How do I add a banner to my WordPress theme’s footer?

To add a banner to your WordPress theme’s footer, you need to access the footer area through the customization options provided by your theme. It may require using widgets or customizing the theme’s code.

Are there any performance considerations when using banners?

Yes, banners can have an impact on the performance of your website. To ensure optimal loading times, optimize your images, use caching plugins, and consider the file size and format of the banners you use.

Can I track banner clicks without using Google Analytics?

Yes, there are plugins available, such as Pretty Links and ThirstyAffiliates, that provide link tracking functionalities. These plugins allow you to monitor click-through rates and other relevant data without relying solely on Google Analytics.

Can I add banners to my WordPress website without using plugins?

Yes, you can add banners to your WordPress website without using plugins by manually inserting the banner code into your theme’s files. However, this requires technical knowledge and is not recommended for beginners.

Can banners negatively affect SEO?

Banners themselves do not negatively affect SEO. However, excessive banner usage, slow loading times, or poor positioning might impact user experience and indirectly harm your site’s SEO. It’s crucial to strike a balance and optimize your banner implementation.

How do I customize the appearance of my banners?

To customize the appearance of your banners, you can use CSS code or available customization options provided by your theme or plugins. Refer to the documentation or support forums of your chosen tools to learn how to modify specific banner elements.

Can I add banners to a specific section of my website, like the header above the menu?

Adding banners to a specific section of your website, such as above the menu in the header, depends on your theme. Some themes offer customization options to add banners in designated areas. If your theme doesn’t support this feature, custom development or a plugin might be necessary.


Adding a banner in WordPress is a straightforward process that can significantly enhance the appearance and functionality of your website. By following the steps outlined in this comprehensive guide, you will be able to easily create and insert banners into your WordPress website. Remember to consider your design choices, optimize for responsiveness, and choose appropriate plugins to further enhance your banner management. Enjoy the process of adding attractive banners that captivate your visitors and effectively convey your message.

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